$4 Billion in Political Ads Expected to Give Stations a Boost in 2024

$4 Billion in Political Ads Expected to Give Stations a Boost in 2024

The U.S. television station business is facing a soft ad market, high interest rates and inflationary pressure in 2023, but will get a boost from $4 billion in political ad spending in 2024, S&P Global Market Intelligence said.