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A ‘Constant Merry-Go-Round’: Nielsen and Comscore Say the Right Things, but Aren’t Progressing Fast Enough for Media Buyers

A ‘Constant Merry-Go-Round’: Nielsen and Comscore Say the Right Things, but Aren’t Progressing Fast Enough for Media Buyers

The move to planning and buying TV nationally on an impressions basis rather than on ratings has been relatively smooth and steady over the last two years. But local buying and planning has been a bit of a messier story. The issue came to a head during a virtual panel at TVB’s Forward conference.