Two major advertising trade groups—the 4A’s and The ANA—issued statements in support of the MRC and its mission of accrediting measurement companies. Both also stressed the importance of developing a single integrated cross-media measurement system.
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Two major advertising trade groups—the 4A’s and The ANA—issued statements in support of the MRC and its mission of accrediting measurement companies. Both also stressed the importance of developing a single integrated cross-media measurement system.
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