Two major advertising trade groups—the 4A’s and The ANA—issued statements in support of the MRC and its mission of accrediting measurement companies. Both also stressed the importance of developing a single integrated cross-media measurement system.
Two major advertising trade groups—the 4A’s and The ANA—issued statements in support of the MRC and its mission of accrediting measurement companies. Both also stressed the importance of developing a single integrated cross-media measurement system.
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