Ad Impressions Rose, Spending Dropped in Q3, Says iSpot

Ad Impressions Rose, Spending Dropped in Q3, Says iSpot

In its Q3 TV Transparency Report, iSpot estimates that there was $8.1 billion spent on 2.15 trillion TV ad impressions. The number of impressions was the highest since the fourth quarter of 2022, when there were 2.22 trillion impressions.