Advertisers plan to spend more ad dollars on a variety of advanced advertising and new media options over the next 12 months, according to Xandr. 58% of survey respondents said they would increase spending on data-driven linear TV.
Advertisers plan to spend more ad dollars on a variety of advanced advertising and new media options over the next 12 months, according to Xandr. 58% of survey respondents said they would increase spending on data-driven linear TV.