Advertisers plan to spend more ad dollars on a variety of advanced advertising and new media options over the next 12 months, according to Xandr. 58% of survey respondents said they would increase spending on data-driven linear TV.
Advertisers plan to spend more ad dollars on a variety of advanced advertising and new media options over the next 12 months, according to Xandr. 58% of survey respondents said they would increase spending on data-driven linear TV.
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