In another effort to promote transparency in the modern day media-buying process, the Association of National Advertisers (ANA) this morning announced a new initiative that will include an “in-depth study of the programmatic media-buying ecosystem.”
In another effort to promote transparency in the modern day media-buying process, the Association of National Advertisers (ANA) this morning announced a new initiative that will include an “in-depth study of the programmatic media-buying ecosystem.”