Linkedin-in x
Search
Close this search box.
LOG IN
Home
ANA: We Need ‘More Robust’ Measurement System

ANA: We Need ‘More Robust’ Measurement System

Against a backdrop of Nielsen issues with TV measurement and ongoing advertiser disaffection with the way all media are measured, the ANA has come out with some baseline requirements for measurement.

© 2024 Television Bureau of Advertising, Inc. All rights reserved. Republication and redistribution of this report in total, other than by TVB members or its authorized agents or designees, without written permission is strictly forbidden. Any republication, in whole or in part, must include credit to TVB and its sources.
Privacy & Terms of Use. Website Designed by Sfera Interactive
© Copyright 2024 Television Bureau of Advertising, Inc.
Linkedin-in x
Linkedin-in Twitter
LOG IN