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Analyst Hikes 2021-’22 Ad Growth Outlook

Analyst Hikes 2021-’22 Ad Growth Outlook

Morgan Stanley’s Benjamin Swinburne nearly doubled his U.S. ad growth forecast for 2021, while also boosting his 2022 estimate, increasing his expectation for ad gains in the current year from 12.1% to 22.9%. For next year, he lifted his projection from 12.2% to 14.1%.