As Streaming Choices Expand, Viewers Are Moving To Ad-Supported Services

As Streaming Choices Expand, Viewers Are Moving To Ad-Supported Services

A new State of Play report by Nielsen’s Gracenote unit,  looking at the U.S., UK, Canada, Mexico, and Germany, found that audiences now have 2.7 million video titles available in 2023, up from 1.9 million in 2021. Nearly 87% of those titles are available via streaming, or 2.3 million, up from 1.7 million in 2021.