It would be a huge mistake to simply write off linear TV as a relic of the past. Linear TV is still very much here, it’s still hugely valuable to marketers, and it’s not going anywhere for a long time.
It would be a huge mistake to simply write off linear TV as a relic of the past. Linear TV is still very much here, it’s still hugely valuable to marketers, and it’s not going anywhere for a long time.
© 2023 Television Bureau of Advertising, Inc. All rights reserved. Republication and redistribution of this report in total, other than by TVB members or its authorized agents or designees, without written permission is strictly forbidden. Any republication, in whole or in part, must include credit to TVB and its sources.
Website Designed by Sfera Interactive