Ascential Initiates Sale Of Hudson MX, Omnicom Participating

Ascential Initiates Sale Of Hudson MX, Omnicom Participating

As part of a surprise announcement that Omnicom has acquired the digital commerce operations of Cannes Lions owner Ascential PLC — as well as its former CEO Duncan Painter — the agency holding company also is participating in the sale of struggling agency tech startup Hudson MX, the companies announced.