Automakers spent an estimated $90.2 million on national TV in July, down 3.8% compared to $93.7 million in July 2022. Impressions, at 27.0 billion, were up 14.5% for the month compared to 24.4 billion a year ago, per iSpot.tv.
Automakers spent an estimated $90.2 million on national TV in July, down 3.8% compared to $93.7 million in July 2022. Impressions, at 27.0 billion, were up 14.5% for the month compared to 24.4 billion a year ago, per iSpot.tv.
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