The overwhelming majority of shoppers prefer to shop in-store for back-to-school items. Sixty-nine percent of back-to-school shoppers plan to buy
their supplies in-store, according to a survey by Numerator, with 80% of them planning to shop at mass retailers such as Walmart and Target.
© 2023 Television Bureau of Advertising, Inc. All rights reserved. Republication and redistribution of this report in total, other than by TVB members or its authorized agents or designees, without written permission is strictly forbidden. Any republication, in whole or in part, must include credit to TVB and its sources.
Website Designed by Sfera Interactive
