TVB member login has been updated for increased security. Please request your new password here.

Back-to-School Shoppers Cross Channels

Back-to-School Shoppers Cross Channels

According to a survey by Rakuten, 89% of respondents will do at least some back-to-school shopping online, and 87% will do at least some online. A leading 36% of respondents intended to start back-to-school shopping in July, and 26% had started in June or earlier.