Nearly all (92%) of this year’s back-to-school shoppers plan to make their purchases in physical retailers, according to Shopkick. It’s a noticeable increase compared to last year, when 66% of shoppers said they would shop instore.
Nearly all (92%) of this year’s back-to-school shoppers plan to make their purchases in physical retailers, according to Shopkick. It’s a noticeable increase compared to last year, when 66% of shoppers said they would shop instore.