TVB member login has been updated for increased security. Please request your new password here.

Back-to-School TV Advertising Surges as Pandemic Ebbs

Back-to-School TV Advertising Surges as Pandemic Ebbs

Back-to-school TV advertising is up sharply this year as the pandemic has eased — variant not withstanding — and more kids are headed back to the classroom. AdImpact reported year-to-date BTS TV and cable spots are up about 60%, with a total of 336,361 market level occurrences.