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BIA: Local TV 4th Among U.S. Ad Spend Categories

BIA: Local TV 4th Among U.S. Ad Spend Categories

According to BIA’s U.S. Local Advertising Forecast 2022, the overall local U.S. advertising market is expected to reach $161.5 billion – a 10.1 percent YoY growth — buoyed by overall strong economic tailwinds coming out of 2021. Traditional media revenue will account for $84.6 billion and digital media will be close behind at $76.8 billion.