BIA Advisory Services has decreased its 2023 U.S. Local Advertising Forecast estimate to $161.7 billion, from its original estimate of $165.7 billion due to a mixed start in the economy this year and the tempered growth in digital advertising.
BIA Advisory Services has decreased its 2023 U.S. Local Advertising Forecast estimate to $161.7 billion, from its original estimate of $165.7 billion due to a mixed start in the economy this year and the tempered growth in digital advertising.
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