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BIA Sees Stronger Than Expected Local TV Ad Revenues in 2021

BIA Sees Stronger Than Expected Local TV Ad Revenues in 2021

Local TV advertising revenues are expected to be $16.2 billion in 2021, down 13% from $18.6 billion during the 2020 election year, and expected to rebound to $19.3 billion in 2022, a 19% gain, according to a revised forecast from BIA Advisory Services.