Broadcast Coalitions Lock Horns Over vMVPD Issue With Hundreds of Millions of Dollars at Stake

Broadcast Coalitions Lock Horns Over vMVPD Issue With Hundreds of Millions of Dollars at Stake

Dueling coalitions — the affiliate-led Coalition for Local News and O&O-led Preserve Viewer Choice Coalition — have raised the temperature on a long-simmering argument over who should be able to negotiate retransmission rights with vMVPDs. The growing size of the vMVPD revenue pot in an awful year for spot TV may have a lot to do with the timing.