Linkedin-in x
Search
Close this search box.
LOG IN
Home
Broadcast-to-Web Attribution Adds New Currency To Local TV Advertising

Broadcast-to-Web Attribution Adds New Currency To Local TV Advertising

An attribution platform tracks the playout logs generated by a TV station’s traffic software and compares them to the Google Analytics data constantly flowing from an advertiser’s website. 

© 2024 Television Bureau of Advertising, Inc. All rights reserved. Republication and redistribution of this report in total, other than by TVB members or its authorized agents or designees, without written permission is strictly forbidden. Any republication, in whole or in part, must include credit to TVB and its sources.
Privacy & Terms of Use. Website Designed by Sfera Interactive
© Copyright 2024 Television Bureau of Advertising, Inc.
Linkedin-in x
Linkedin-in Twitter
LOG IN