Cadent Adds MX To Its Aperture Ad Platform

Cadent Adds MX To Its Aperture Ad Platform

Cadent launched Aperture MX, a marketplace that delivers audiences and content across connected TV, online video, display, digital out-of-home, mobile app and desktop advertising. MX is designed to increase transparency by creating a direct link between publishers and advertisers, making it easier to activate and optimize cross-screen campaigns.