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Data-Driven Linear Spend On A Roll; Programmatic Buys Still Limited Within CTV

Data-Driven Linear Spend On A Roll; Programmatic Buys Still Limited Within CTV

According to a survey by Xandr, 58% of U.S. TV buyers said they’re planning to increase their investments in data-driven linear TV over the next 12 months. Fifty percent plan to increase ad investments on addressable linear TV and 28% plan to up spend on traditional linear TV.