According to eMarketer e-commerce will account for 18.9% of total holiday sales this year, reaching $206.88 billion. That’s up from 17.5% in 2020, when e-commerce sales hit $878.26 billion.
According to eMarketer e-commerce will account for 18.9% of total holiday sales this year, reaching $206.88 billion. That’s up from 17.5% in 2020, when e-commerce sales hit $878.26 billion.