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Even Paid Content Viewers Are Surprisingly Ad-Tolerant

Even Paid Content Viewers Are Surprisingly Ad-Tolerant

According to TiVo, 61% of those who watch free broadcast via an antenna, and 58% of those who watch AVOD say they “don’t mind ads or commercials while watching TV.” Perhaps even more notable: Among those who pay for SVOD services or TVOD, 38% and 42%, respectively, say they don’t mind ads while watching TV.