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Fanduel Hires Widen+Kennedy, Bets Big on NFL Marketing

Fanduel Hires Widen+Kennedy, Bets Big on NFL Marketing

As sports betting and daily fantasy brands have spent millions on TV and digital advertising in recent years. But FanDuel is trying to change the game and hired Wieden+Kennedy New York as its lead creative agency, while unleashing a new campaign that will get heavy play during the NFL season.