U.S. media companies have largely closed out their “upfront” ad-sales process, according to four executives familiar with recent negotiations, and are likely to see a decline in volume for the first time since the 2020 coronavirus pandemic.
U.S. media companies have largely closed out their “upfront” ad-sales process, according to four executives familiar with recent negotiations, and are likely to see a decline in volume for the first time since the 2020 coronavirus pandemic.
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