Gauging Acumen; Gauge or Grift?

Gauging Acumen; Gauge or Grift?

There’s a lot to unpack in Nielsen’s momentous July Gauge report. Much/most of FAST is Linear. And a good deal of the usage in what these outlets call “Linear” comes from streaming vMVPDs like YoutubeTV, Hulu Live, Sling TV and Spectrum Reach.