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GroupM Nearly Doubles 2021 U.S. Ad Growth Projection

GroupM Nearly Doubles 2021 U.S. Ad Growth Projection

GroupM projects U.S. ad spending will expand 16.5% — 22.3% if the incremental impact of 2020 political ad spending are removed — a marked improvement from estimates in March (+9.1% and + 14.9%, respectively for total U.S. ad growth and excluding political ad spending).