A record 73% of consumers plan to celebrate Halloween this year, according to the National Retail Federation’s annual Halloween consumer survey, conducted by Prosper Insights & Analytics. That’s up from 69% last year. Consumers will spend an unprecedented $108.24 per person, up from the previous record of $102.74 in 2021.
© 2023 Television Bureau of Advertising, Inc. All rights reserved. Republication and redistribution of this report in total, other than by TVB members or its authorized agents or designees, without written permission is strictly forbidden. Any republication, in whole or in part, must include credit to TVB and its sources.
Website Designed by Sfera Interactive
