Havas Media North America and Adelaide, a platform focused on attention-based media measurement have announced the launch of the “Meaningful Ad Unit” (MAU), a proprietary metric to be utilized for U.S. clients.
Havas Media North America and Adelaide, a platform focused on attention-based media measurement have announced the launch of the “Meaningful Ad Unit” (MAU), a proprietary metric to be utilized for U.S. clients.
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