Automakers spent an estimated $301 million on national TV in October, up 11% vs. last October’s tally of $271.1 million, according to iSpot.tv. Household TV ad impressions were up 3.2% to 27.9 billion in October vs. 27 billion a year ago.
Automakers spent an estimated $301 million on national TV in October, up 11% vs. last October’s tally of $271.1 million, according to iSpot.tv. Household TV ad impressions were up 3.2% to 27.9 billion in October vs. 27 billion a year ago.
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