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iSpot.tv Buys DRMetrix, with Focus on Tracking Addressable Ads, New Formats

iSpot.tv Buys DRMetrix, with Focus on Tracking Addressable Ads, New Formats

Anticipating a continued surge in D2C and direct-response marketers’ activity on national legacy TV platforms, iSpot.tv has acquired DRMetrix, a real-time TV ad measurement company focused on D2C and direct-response advertisers.