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Magna Dramatically Upgrades U.S. Ad Outlook for This Year and Next

Magna Dramatically Upgrades U.S. Ad Outlook for This Year and Next

Madison Avenue’s consensus outlook for the U.S. ad economy improved dramatically, as IPG Mediabrands’ Magna unit increased its forecast for 2021 ad growth to 23.2%, up from 15.1% in June, 6.4% in March and just 4.1% when it made its original prediction for the year in December 2020.