IPG’s Mediahub unit announced a deal with Spanish-language media giant Univision to utilize third-party performance data as a “currency” for ad buys on its media outlets.
IPG’s Mediahub unit announced a deal with Spanish-language media giant Univision to utilize third-party performance data as a “currency” for ad buys on its media outlets.
© 2023 Television Bureau of Advertising, Inc. All rights reserved. Republication and redistribution of this report in total, other than by TVB members or its authorized agents or designees, without written permission is strictly forbidden. Any republication, in whole or in part, must include credit to TVB and its sources.
Website Designed by Sfera Interactive