Three-quarters of U.S. adults, and 83% of millennials, plan to spend the same or more on holiday shopping this year than last year. Millennials plan to spend $1,474, on average, exceeding all other age groups by more than $600. Among millennials planning to spend more than last year, 40% say it’s because they’re in a better financial situation. TV ads and social media, along with family and friends, are the top three sources of gift ideas.
