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MRC Nears Completion Of ‘Outcome’ Standards: Assessing Algos, Machine Learning, Etc.

MRC Nears Completion Of ‘Outcome’ Standards: Assessing Algos, Machine Learning, Etc.

The Media Rating Council has accelerated the standards, audits and accreditation processes it oversees, rebooting some traditional ones like TV audience measurement, and moving into bleeding-edge areas such as algorithmic processing.