TVB member login has been updated for increased security. Please request your new password here.

MRC Revises OTT/CTV Guidance, Aligns Definitions With Prevailing Industry Usage

MRC Revises OTT/CTV Guidance, Aligns Definitions With Prevailing Industry Usage

The Media Rating Council issued a final update to its recommendations for “best practices” for measuring OTT and CTV viewing, as well as when server-side ad insertion digital video techniques are utilized.