TVB member login has been updated for increased security. Please request your new password here.

NBCU Seeks Solutions to ‘Outdated’ Measurement as Nielsen Accreditation Decision Looms

NBCU Seeks Solutions to ‘Outdated’ Measurement as Nielsen Accreditation Decision Looms

As Nielsen awaits a decision on whether it will be granted a pause in the accreditation process for its national ratings services, or if its accreditation will be revoked, NBCUniversal is calling for the industry to find new, independent ways to measure audiences and the impact of advertising.