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Nexstar Digital Launches Data-Driven Advertising Platform Stellar

Nexstar Digital Launches Data-Driven Advertising Platform Stellar

Nexstar launched Stellar, a data-driven audience platform that lets advertisers buy digital and linear advertising. Stellar uses predictive technology to determine where a brand’s advertising will perform best and lets buyers create campaigns using Nexstar’s 199 TV stations, 120 local websites and 284 local news and weather apps.