Nexstar will move to impressions-based advertising measurement as of Jan. 1, 2022. The change comes as Nielsen readies the incorporation of BBO homes into local measurement and its own migration to impressions-based buying and selling.
Nexstar will move to impressions-based advertising measurement as of Jan. 1, 2022. The change comes as Nielsen readies the incorporation of BBO homes into local measurement and its own migration to impressions-based buying and selling.
© 2023 Television Bureau of Advertising, Inc. All rights reserved. Republication and redistribution of this report in total, other than by TVB members or its authorized agents or designees, without written permission is strictly forbidden. Any republication, in whole or in part, must include credit to TVB and its sources.
Website Designed by Sfera Interactive