Nexstar will move to impressions-based advertising measurement as of Jan. 1, 2022. The change comes as Nielsen readies the incorporation of BBO homes into local measurement and its own migration to impressions-based buying and selling.
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Nexstar will move to impressions-based advertising measurement as of Jan. 1, 2022. The change comes as Nielsen readies the incorporation of BBO homes into local measurement and its own migration to impressions-based buying and selling.