In an earlier meeting with the MRC’s audit committee, Nielsen said it has begun integrating first-party data in its national Big Data panel service, and plans to use it for live- streamed programs in Nielsen’s MRC-accredited panel in September.
In an earlier meeting with the MRC’s audit committee, Nielsen said it has begun integrating first-party data in its national Big Data panel service, and plans to use it for live- streamed programs in Nielsen’s MRC-accredited panel in September.
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