Linkedin-in x
Search
Close this search box.
LOG IN
Home
Nielsen Invests in New TV Ratings Platform After Selling $2.4 Billion Unit

Nielsen Invests in New TV Ratings Platform After Selling $2.4 Billion Unit

Nielsen Holdings’ finance chief Linda Zukauckas is allocating funds to a new TV ratings platform after the sale of the company’s market-analytics business earlier this year.

© 2024 Television Bureau of Advertising, Inc. All rights reserved. Republication and redistribution of this report in total, other than by TVB members or its authorized agents or designees, without written permission is strictly forbidden. Any republication, in whole or in part, must include credit to TVB and its sources.
Privacy & Terms of Use. Website Designed by Sfera Interactive
© Copyright 2024 Television Bureau of Advertising, Inc.
Linkedin-in x
Linkedin-in Twitter
LOG IN