The ratings service, already the target of criticism from TV outlets and ad buyers, blames a software issue for the problem.
Agencies & Advertisers: Some content in this section is protected, please request access here.
The ratings service, already the target of criticism from TV outlets and ad buyers, blames a software issue for the problem.
© 2023 Television Bureau of Advertising, Inc. All rights reserved. Republication and redistribution of this report in total, other than by TVB members or its authorized agents or designees, without written permission is strictly forbidden. Any republication, in whole or in part, must include credit to TVB and its sources.
Website Designed by Sfera Interactive