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Nielsen to Start Local TV Impressions Metric Measure in January 2022

Nielsen to Start Local TV Impressions Metric Measure in January 2022

Nielsen will transition to impressions-based reporting — for local U.S. TV station advertising buying and selling — starting in January 2022. This will come at the same time as the integration of broadband-only homes into Nielsen local TV measurement. Previously, Nielsen said BBO homes would start up local TV measurement in October 2021.