TVB member login has been updated for increased security. Please request your new password here.

Nielsen’s Shaky MRC Accreditation Could Accelerate Use of Alt Currencies

Nielsen’s Shaky MRC Accreditation Could Accelerate Use of Alt Currencies

Nielsen’s potential loss of its accreditation by the Media Rating Council as early as this week could fuel greater adoption of alternative measurement currencies that use advanced data and analytics rather than the traditional panel-based surveys the measurement giant is known for.