Peacock Scores 60% Bump in Downloads from Olympics

Peacock Scores 60% Bump in Downloads from Olympics

NBCUniversal has pushed a significant amount of its 2021 Tokyo Olympics coverage to Peacock and it’s driving demand for the app. According to analytics firm App Annie, Peacock has seen a 60% bump in U.S. app downloads during the first week of the 2021 Tokyo Summer Olympics.