Peacock Taps Allen Iverson to Sell Streaming to Sports Fans

Peacock Taps Allen Iverson to Sell Streaming to Sports Fans

Viewers of an NBC Sports Thursday telecast of an NFL game between the Detroit Lions and the Kansas City Chiefs will see a new ad starring NBA great Allen Iverson — or “A.I.,” as he’s called in the spot — who helps people understand that “Peacock has the most live sports of any streamer.”