As broadcasters continue to deploy ATSC 3.0, the current reach of 70% was achieved with the launch of NextGen TV in New Yorkearlier this month with the WNET Group. That figure will jump to 75% with the anticipated launch of 3.0 in the nation’s third largest market, Chicago in early 2024.
© 2023 Television Bureau of Advertising, Inc. All rights reserved. Republication and redistribution of this report in total, other than by TVB members or its authorized agents or designees, without written permission is strictly forbidden. Any republication, in whole or in part, must include credit to TVB and its sources.
Website Designed by Sfera Interactive
