McDonald’s is poised to move its U.S. media account to Publicis Groupe’s Starcom in what would be a blow to longtime incumbent Omnicom Group-owned OMD, according to people familiar with the matter.
McDonald’s is poised to move its U.S. media account to Publicis Groupe’s Starcom in what would be a blow to longtime incumbent Omnicom Group-owned OMD, according to people familiar with the matter.
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